Skip Tracing RTS mail is nothing more than hunting down an alternate address for your prospect. If you’ve done any marketing at all you know that you get undelivered, vacant, no such #, no longer at address, and numerous other reasons for returned mail. What are you doing with that bad mail? Piling it up on the backseat of your car? Trashing it? Just removing it from your list?

“There is nothing new under the sun.” 

List providers are going to sell your vacant, senior, or equity list to anyone else ready to pay for it. Competition simply just comes with the territory. However, none of your competitors are skip tracing their  undelivered mail. They remove it from their list as poor data and move on. Their laziness is going to make you a lot of money. All of the names on your RTS list have no competition. They aren’t being inundated with awful marketing. They haven’t been asked if they want to sell. They may even think that they CAN’T SELL. You have an entire group that isn’t even aware that you’d like to buy their home.

So what can you do? 

First and foremost, ask a local Realtor to check tax records for you. Some counties will allow you to do this on your own, while others require a licensee check. If you come up with an alternate address that you haven’t mailed you’re on the right track!

Search your local phone book for a landline number. If you’re marketing to seniors this is particularly effective. A simple, “Hi is this John at 123 Main St?” will suffice. It doesn’t have to be a scary undertaking. You will have to take action.

Facebook search your prospect. This can be a bit harder. Throw their name into search and try to match up cities. Be aware that unless you’re a colleague your message often goes into the “other” box that the majority of folks don’t check. I would still give this a shot before attempting a colleague request.

It may be a cliche but in order to reach clients your competitors aren’t reaching you have to do things that they aren’t.

The final option (which I can help with) is skip tracing them. There are several services online where you can pay $5-$10 a name. I’ve got access to a few where I get bulk pricing. I’m typically at about $2 a name. If you’ve got a batch you don’t want to put the legwork in on, or weren’t able to source let me know.